Regional Marketing Director
5 days ago
As the Regional Marketing Director of BYD Europe, you will play a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering. This position requires strong collaboration ability and excellent communication skills.
The successful candidate will be responsible for developing and executing regional marketing strategies and annual plans for the brand, aligning with business objectives and global marketing strategic guidelines. You will also collaborate with the European PR and event team to execute marketing activities in the region, including national events, advertising, and digital campaigns.
Key Responsibilities:
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and global marketing strategic guidelines.
- Brand Promotion and Awareness: Collaborate with the European PR and event team to execute marketing activities in the region, including national events, advertising, and digital campaigns.
- Public Relations: Maintain a good relationship with press, media, agencies, and social influencers to ensure visibility and reputation of the brand and product stories.
- Dealer Marketing Management: Supervise dealer marketing plans and executions and provide dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities.
Requirements:
- Bachelor's degree in marketing, sales, or commercial disciplines.
- Solid experience in automotive industry or branded retail products.
- 8+ years of experience in roles related to marketing management in automotive business.
- Excellent digital skills.
- Customer-oriented mindset.
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