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Director of Demand Generation
1 month ago
About Gelato
Gelato is a global network connecting technology to the printing industry, making it more sustainable. We empower e-commerce entrepreneurs to sell their creativity globally with local production and reduced carbon emissions.
We own no assets, building the software that connects world-class production facilities worldwide. Our network spans 32 countries, enabling us to reach over 5 billion people in 72 hours with customized products in a smarter, faster, and greener way.
What You Will Do
As the Demand Generation Director in GelatoConnect, you will define and implement a global demand and ABM strategy. You will deliver campaigns to drive acquisition, up-sell, cross-sell, and retention for our tiered "Strategic Account" list. This role will report to the Chief Marketing Officer, and you will be responsible for planning, managing, executing, and measuring demand generation campaigns across digital channels.
Key Responsibilities
- Work cross-functionally to build, plan, implement, and execute a demand generation strategy across sales, performance marketing, customer success, events, partnerships, public relations, and content creation.
- Own program management and execution of demand generation campaigns, including relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.
- Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.
- Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.
- Own frequent and ongoing communication with Global Sales on campaign planning, calendar, pre-launch sales enablement, and reporting results.
- Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.
- Support promotion efforts for first-party events, executive roundtables, industry events, partner events, etc.
- Establish a measurement framework and work with the Gelato Connect team to develop a reporting dashboard with insight into reach/engagement, meetings booked, marketing-sourced pipeline, marketing-influenced pipeline, MQLs generated, and overall campaign return on investment.
Requirements
- 5 years of experience planning and executing global demand generation programs.
- Experience managing agencies and executing performance marketing across digital channels.
- Demonstrable and referenceable success in demand generation program execution.
- Comfortable with data, supporting decisions and recommendations with insights.
- First-hand experience executing programs in key marketing automation and CRM tools.
- Proven track record for meeting/exceeding lead generation and pipeline influence targets.
- Experience with campaign localization.
- Comfortable working with stakeholders across C-suite, marketing, sales, customer success.
- Deep expertise in full-funnel campaign tactics, performance marketing, the demand waterfall, buyer motivations, buyer personas, and demand generation campaign execution from start to finish.
