Global Demand Generation Director

4 days ago

Oslo, Oslo County, Norway Gelato Full time

Gelato is a pioneering company that has revolutionized the on-demand production of customized items, connecting e-commerce entrepreneurs with local production facilities across the globe. With a strong focus on sustainability and reducing carbon emissions, our innovative approach enables customers to sell their creativity globally while minimizing waste.

As a key member of our team, you will play a crucial role in defining and executing a global demand generation strategy for GelatoConnect. This involves driving acquisition, up-sell, cross-sell, and retention efforts for our tiered Strategic Account list, working closely with the Chief Marketing Officer and other leaders to deliver online and offline programs that influence the pipeline and achieve quarterly sales goals.

We're seeking an experienced professional with a proven track record in planning and executing global demand generation programs, managing agencies, and executing performance marketing across digital channels. The ideal candidate will have a deep understanding of full-funnel campaign tactics, performance marketing, the demand waterfall, buyer motivations, and demand generation campaign execution from start to finish.

This role requires a data-driven marketer who can support decisions and recommendations with insights, as well as a keen eye for translating business objectives into appropriate campaign messaging by industry, buyer persona, and company size. Excellent project management and time management skills are essential, along with the ability to prioritize a strategy, set expectations, and diplomatically say 'no' when necessary.

In this role, you will be responsible for building, planning, implementing, and executing a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations, and content creation. You will own the program management and execution of demand generation campaigns, including relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.

The salary for this role is estimated to be around $120,000 per year, based on industry standards and the company's location. As a Global Demand Generation Director at Gelato, you will join a dynamic and diverse work environment, collaborating with colleagues from various offices worldwide. We value collaboration, creativity, and camaraderie, and encourage our team members to work from our inspiring office spaces at least three days a week. If you're passionate about your work, possess an entrepreneurial spirit, and are genuinely intrigued by our mission, we'd love to hear from you.

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