Marketing Strategy Professional

24 hours ago


Oslo, Oslo County, Norway Agoda Full time
About Agoda

Agoda is an online travel booking platform that provides seamless experiences for its customers. With a global network of hotels, flights, and more, we connect travelers with a vast array of options. Our purpose is to make travel easy and rewarding for everyone.

Based in Asia and part of Booking Holdings, our diverse team of 7,100+ employees represents 95+ nationalities in 27 markets. We foster a work environment rich in diversity, creativity, and collaboration, driving growth through a culture of experimentation and ownership.

The Opportunity

The B2B Marketing team at Agoda is seeking a Digital Content Analyst - B2B Travel to work on our content strategy efforts. The ideal candidate will play a pivotal role in defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success.

Job Overview:

As the Digital Content Analyst - B2B Travel, you will work on the development and execution of various communication strategies aimed at B2B partners. This role includes contributing to Agoda's comprehensive product marketing strategies, working on our core product value propositions, optimizing all content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating with stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

Responsibilities:
  • Develop and implement comprehensive product marketing strategies that engage B2B audiences and elevate brand awareness.
  • Work closely with stakeholders to identify and showcase Agoda's strengths in the B2B travel sector.
  • Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Craft engaging presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
What You'll Need To Succeed

To succeed in this role, you will need:

  • Extensive experience in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
  • Data-driven approach with strong analytical skills, SQL knowledge is a strong plus.
  • Innovative problem-solving skills with ability to navigate complex challenges in a non-linear fashion.
  • Exceptional writing and verbal communication abilities with proficiency in creating impactful and visually appealing presentations.
  • Proven experience in developing content that aligns with business objectives and enhances brand narrative.
  • Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.


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