Head of Brand Strategy

16 hours ago


Oslo, Oslo County, Norway TN Norway Full time
About the Role

You'll lead our digital & performance marketing content team, our digital creative agency and work with stakeholders across different teams including performance marketing, e-commerce and brand. You'll build relationships with key partners including Google and Meta to ensure that maximum performance impact across the platforms.

Key responsibilities include defining and reporting on clear performance KPIs, measuring the impact of asset performance across acquisition, retention and brand metrics and leading the implementation of insights and learnings into improved digital content and performance on KPIs.

  • Develop and implement Helly Hansen's global website, email and performance marketing asset and content strategy
  • Define the design system and modular templates for site, email and paid marketing
  • Define and execute the content and asset test and learn performance optimization plan


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