Automotive Marketing Strategist
1 day ago
BYD Europe is seeking an experienced Marketing Manager to lead our regional marketing efforts. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and achieve our goals.
The key responsibilities of this role include:
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, ensuring alignment with business objectives and global marketing guidelines.
- Brand Promotion and Awareness: Collaborate with the European PR and Event team to execute marketing activities, enhance brand awareness, and influence target audiences.
- Public Relations: Maintain relationships with press, media, agencies, and social influencers to ensure visibility and reputation of the brand and product stories.
- Dealer Marketing Management: Supervise dealer marketing plans and executions, providing dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region, monitor competitor activities, and analyze event effectiveness to inform future marketing strategies.
Requirements:
- University degree in marketing, sales, or commercial disciplines.
- Solid experience in automotive industry or branded retail products.
- 8+ years of experience in marketing management roles in automotive business.
- Excellent digital skills.
- Customer-oriented mindset.
- Effective communication and interpersonal skills.
- Able to prioritize tasks and work proactively with efficient time management skills.
- Results-oriented with ability to work to deadlines and motivated to achieve results.
- Effective communicator in English and Norwegian languages (other European languages and Mandarin Chinese a plus).
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