Are You Our New A/B Test Lead-

1 week ago

Oslo, Oslo County, Norway Norwegian Air Shuttle ASA Full time

"Our people are the heart of Norwegian.
We embrace a culture of diversity, equality and inclusion.
Embracing this culture is critical to our business success and makes us stronger together.
Our people have different strengths, experiences, and backgrounds,
but all share a passion for our vision; to become the most loved and trusted airline in Europe."

About the role
As an A/B-test lead, you will play a crucial role in driving data-informed decisions by overseeing and optimizing Norwegian's experimentation strategy and program. You will be responsible for execution of experimentation, ensuring a structured, data-driven and business friendly approach to improving e-commerce performance and user experience. Working in a small, dedicated team, you will collaborate closely with key stakeholders to uncover insights, develop hypotheses, and translate them into impactful business decisions.

We can offer:

  • Good pension and insurance schemes
  • Passionately colleagues in a work environment with a caring heart
  • Possibility to travel in Europe with employee priced tickets
  • Flexibility to combine working from cosy office and from home
  • The exciting world of aviation in our dynamic and innovative workplace, offering a wide variety of career opportunities

Key responsibilities

  • Develop and manage a structured A/B testing roadmap, ensuring experiments align with business goals and user needs.
  • Collaborate cross-functionally with product managers, UX designers, analysts, and developers to prioritize and execute tests effectively.
  • Facilitate workshops to transform insights into hypotheses and define high-impact test ideas.
  • Oversee test execution, ensuring proper implementation, tracking, and statistical rigor.
  • Maintain documentation and foster knowledge sharing on test learnings, methodologies, and best practices.
  • Drive engagement across the company by showcasing the value of continuous experimentation and ensuring alignment with broader business goals.
  • Ensure stakeholder alignment by clearly communicating test results, implications, and next steps.
  • Support quality assurance (QA) on test setups to ensure accuracy and reliability.
  • Analyze and interpret test results, providing actionable insights to improve conversion rates and user experience.

What we're looking for

  • Proven experience in e-commerce optimization, including A/B testing methodologies and conversion rate optimization (CRO).
  • Deep understanding of e-commerce KPIs and user behavior trends.
  • Strong analytical skills, with the ability to interpret data and drive business decisions.
  • Experience with experimentation tools, preferably Optimizely, and analytics platforms such as Google Analytics.
  • Ability to lead workshops and people, collaborating cross-functionally with product managers, UX designers, analysts, and developers.
  • Excellent communication and strategic thinking, translating data insights into clear, actionable recommendations.
  • Knowledge of quality assurance processes for test implementations.
  • First point of contact towards our test tool provider (Optimizely), ensuring correct set-up and road map insight.
  • Fluency in Norwegian and English, with strong written and verbal skills.
  • Passion for optimization and digital eco-systems, ensuring data-driven improvements remain a top priority in our e-commerce efforts.

Do you have any questions?

If so, please contact:

Dina Doder
Director eCom & Digital Channels

So, what are you waiting for?
If you love the thought of working with us, we urge you to click the Apply Now button to complete our online application. Interviews will be held continuously, so we encourage you to apply today.

Please note: We can only accept applications that have been submitted through our recruitment system.

Location: Norway

Travel required: Some travelling must be expected

Our Story

The Norwegian group is a leading Nordic aviation company, headquartered at Fornebu outside Oslo, Norway. The company has over 8,900 employees and owns two of the prominent airlines in the Nordics: Norwegian Air Shuttle and Widerøe's Flyveselskap. Widerøe was acquired by Norwegian in 2024, aiming to facilitate seamless air travel across the two airline's networks.

Norwegian Air Shuttle, the largest Norwegian airline with around 5,400 employees, operates an extensive route network connecting Nordic countries to key European destinations. In 2023, Norwegian carried over 20 million passengers and maintained a fleet of 87 Boeing 737-800 and 737 MAX 8 aircraft.

Widerøe's Flyveselskap, Norway's oldest airline, is Scandinavia's largest regional carrier. The airline has more than 3,500 employees. Mainly operating the short-runway airports in rural Norway, Widerøe operates several state contract routes (PSO routes) in addition to its own commercial network. In 2023, the airline had 3.3 million passengers and a fleet of 48 aircraft, including 45 Bombardier Dash 8's and three Embraer E190-E2's. Widerøe Ground Handling provides ground handling services at 41 Norwegian airports.

The Norwegian group has sustainability as a key priority and has committed to significantly reducing carbon emissions from its operations. Among numerous initiatives, the most noteworthy is the investment in production and use of fossil-free aviation fuel (SAF). Norwegian strives to become the sustainable choice for its passengers, actively contributing to the transformation of the aviation industry.

Our Story

The Norwegian story began almost three decades ago - we were founded in 1993 but only began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Our core values have remained the same since the beginning – to offer affordable fares for all and to allow customers to travel the smart way by offering value and choice throughout their journey.

The Norwegian brand expanded across the globe as the airline launched short haul services across Europe and then entered the long-haul sector serving the US, Asia and South America. In 2018 the company changed course to focus on core destinations and the right sizing of the airline in response to customer demand and global industry trends.

The rapid global spread of COVID-19 throughout 2020 and into 2021 accelerated this process and in January 2021 the company announced a simplified business structure and a dedicated short haul only network concentrating on a broad range of domestic routes in Norway, across the Nordics and to key European destinations.

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