Product Marketing Manager

3 weeks ago

Oslo, Oslo County, Norway Gelato Full time

About Gelato

Gelato is a pioneering company that has built the world's largest network for on-demand production of customized items. We empower a new wave of e-commerce entrepreneurs to sell their creativity globally, with a focus on local and sustainable production.

We own no assets - we build software that connects world-class production facilities worldwide. Our network spans 32 countries, and we can reach over 5 billion people with customized products in a smarter, faster, and greener way.

Job Title: Product Marketing Manager

Locations: Berlin, Madrid, Barcelona, London, Oslo

About Gelato

Gelato's mission is to change the way customized products are produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses.

Key Responsibilities

  • Contribute to Gelato's product marketing strategy and roadmap, collaborating with partners across Product and Marketing.
  • Drive the product marketing direction for Gelato, working with other Marketing and GTM teams in your specific Product/software areas.
  • Collaborate with stakeholders to ensure cross-functional alignment on key objectives and results with regards to your assigned software launches.
  • Define launch strategy and collaborate with marketing on channel plans to drive product adoption.
  • Develop and own product positioning, messaging, and value propositions that differentiate Gelato's solutions in the market.
  • Collaborate with marketing to craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, etc.
  • Drive our understanding of buyer/decision-maker personas and journeys, and the jobs-to-be-done to streamline both digital/self-serve and sales-driven/assisted experiences for your specific product/software area.
  • Understand market trends, customer requirements, usage, and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Gelato's software product offerings.
  • Educate sales, product management, marketing teams, and the partner channel about competitive landscape and competitor offerings.
  • Develop and activate ongoing messaging and positioning to drive software adoption for your portfolio of software products.
  • Ensure product adoption and outcome KPIs/measurements are in place and continually monitored to drive ongoing promotions and revenue growth.
  • Translate market and customer insights to influence Gelato's product vision, strategy, and roadmap.
  • Work with Product teams to develop solutions that support Gelato's B2B GTM plays and deliver value to both customers and Gelato.

Requirements

  • 5+ years of software marketing experience, including within product marketing.
  • Deep understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle.
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, use data to measure results and inform decision making and strategy development.
  • Experience with Software-as-a-Service offerings a plus.
  • Experience designing sales and marketing collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.

Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.

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