Product Marketing Manager

4 weeks ago


Oslo, Oslo County, Norway Gelato Full time

About Gelato

We are a customer-obsessed team that connects technology to the printing industry, making it more sustainable. As a Product Marketing Manager, you will work at the intersection of Product Managers, Marketing, Customer Success, Sales, and UX Research, driving the product marketing direction for Gelato.

Key Responsibilities

  1. Contribute to Gelato's product marketing strategy and roadmap, collaborating with partners across Product and Marketing.
  2. Drive the product marketing direction for Gelato, collaborating with other Marketing and GTM teams in your specific Product/software areas.
  3. Develop and implement go-to-market strategies and campaigns, ensuring effective research to support decision making.
  4. Define launch strategy and collaborate with marketing on channel plans to drive product adoption.
  5. Develop and own product positioning, messaging, and value propositions that differentiate Gelato's solutions in the market.
  6. Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, etc.
  7. Drive our understanding of buyer/decision-maker personas and journeys, and the jobs-to-be-done to streamline both digital/self-serve and sales-driven/assisted experiences for your specific product/software area.
  8. Understand market trends, customer requirements, usage, and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Gelato's software product offerings.
  9. Educate sales, product management, marketing teams, and the partner channel about the competitive landscape and competitor offerings.
  10. Develop and activate ongoing messaging and positioning to drive software adoption for your portfolio of software products.
  11. Ensure product adoption and outcome KPIs/measurements are in place and continually monitored to drive ongoing promotions and revenue growth.

About the Role

  • 5+ years of software marketing experience, including within product marketing.
  • Deep understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle.
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, using data to measure results and inform decision making and strategy development.
  • Experience with Software-as-a-Service offerings a plus.
  • Experience designing sales and marketing collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.


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