Product Marketing Lead
4 weeks ago
About the Role
We are seeking a talented Product Marketing Manager to lead the marketing efforts focused on one of our applications. In this role, you will be responsible for the intersection of performance marketing, growth strategies, and product management to achieve product-market-fit.
Key Responsibilities:
- Conduct market research and competitive analysis to identify opportunities and threats.
- Develop and refine value propositions, messaging, and positioning for new products.
- Collaborate with product management to ensure alignment with market needs and user feedback.
- Work closely with the performance marketing team to design and execute effective marketing campaigns.
- Monitor and analyze campaign performance, using data to optimize strategies and improve ROI.
- Identify and implement growth opportunities, including partnerships, new channels, and innovative marketing techniques.
- Serve as the bridge between marketing and product management, ensuring clear communication and shared goals.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in product marketing, preferably in the B2C tech or software industry.
- Proven experience in launching new products ensuring ambitious growth from day 1, establishing operations from scratch.
- Proven track record of driving product-market fit and executing successful go-to-market strategies.
- Strong analytical skills and data-driven decision-making abilities.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
About Us:
Opera is a prominent web innovator that has been at the forefront of internet technology for over 25 years. With an ever-expanding community of millions of monthly active users, Opera remains dedicated to delivering extraordinary online experiences.
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