Marketing Performance Leader

10 hours ago


Oslo, Oslo County, Norway Merkle Full time

Merkle is a leading provider of data-driven customer experience management (CXM) services. We are seeking a talented and experienced Demand Generation Director to join our team, driving revenue growth and lead generation through innovative marketing initiatives. As a key member of our organization, you will develop and execute a comprehensive demand generation plan, aligning with Merkle's growth objectives. Your key responsibilities will include:

Key Areas of Focus
  • Demand Generation Strategy: Develop a demand generation plan that drives revenue growth and lead generation.
  • Campaign Management: Plan, create, and manage multi-channel campaigns, leveraging digital marketing, email, webinars, events, and more.
  • Lead Nurturing: Implement lead nurturing programs to convert prospects into high-value sales opportunities.
  • Account-Based Marketing (ABM): Develop and execute ABM strategies to engage key enterprises, startups, and other high-potential targets.

Performance Metrics

  • Revenue Growth: Drive significant growth in marketing-generated revenue and high-quality leads.
  • Campaign Performance: Achieve performance targets in multi-channel campaigns.


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