Growth Initiatives Director

1 day ago


Oslo, Oslo County, Norway Merkle Full time

We are seeking a results-driven Demand Generation Director to join our team at Merkle. As a key member of our organization, you will be responsible for developing and executing a comprehensive demand generation plan, driving revenue growth and lead generation. Your expertise will be instrumental in shaping Merkle's demand generation strategy, working closely with our Chief Growth Officer and local markets CEO to drive scalable campaigns, nurture leads, and elevate the Merkle brand.

Key Roles and Responsibilities
  • Demand Generation Strategy: Develop a demand generation plan that aligns with Merkle's growth objectives.
  • Campaign Management: Plan, create, and manage multi-channel campaigns, including digital marketing, email, webinars, events, and more.
  • Lead Nurturing: Implement lead nurturing programs to convert prospects into high-value sales opportunities.
  • Account-Based Marketing (ABM): Develop and execute ABM strategies to engage key enterprises, startups, and other high-potential targets.

Success Criteria

  • Revenue Growth: Drive significant growth in marketing-generated revenue and high-quality leads.
  • Campaign Performance: Achieve performance targets in multi-channel campaigns.


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