Digital Brand Experience Director

4 weeks ago


Oslo, Oslo County, Norway Helly Hansen Full time
Job Title: Director of Digital Brand Experience

Helly Hansen is seeking a highly skilled and experienced Director of Digital Brand Experience to lead the development and execution of our global digital brand strategy.

About the Role:

This is a key leadership position that will be responsible for driving profitable growth through the development and execution of a digital-first asset and content strategy for our website, email, and performance marketing teams.

The successful candidate will have a proven track record of delivering impactful content and assets that engage and motivate existing and future customers, while playing a key role in building the Helly Hansen brand and driving sales across all channels.

Key Responsibilities:

  • Develop and implement Helly Hansen's global website, email, and performance marketing asset and content strategy
  • Define and report on clear performance KPIs, measure the impact of asset performance across acquisition, retention, and brand metrics, and lead the implementation of insights and learnings into improved digital content and performance on KPIs
  • Define the design system and modular templates for site, email, and paid marketing
  • Define and execute the content and asset test and learn performance optimization plan
  • Partner with ecommerce managers, site experience managers to define data-driven digital best practices for product shots, hero banners, landing page experiences, etc.
  • Partner with key stakeholders, including Senior Acquisition, retention, brand, and ecommerce managers, to execute performance marketing plans
  • Lead the development of seasonal and always-on performance marketing campaigns, partnering closely with brand to ensure activity is fully integrated
  • Build deep relationships with key partners, including Google and Meta, to drive creative excellence on each platform
  • Lead the digital and performance marketing content and creative team and our digital creative agency partner
  • Oversee the creative budget, ensuring value delivery from our partners

Requirements:

  • 8+ years of digital experience, 3+ years in a leading content and asset strategy for site and performance marketing
  • Experience in leading design and copy teams covering a wide variety of background skill sets; experience in leading UX designers is a bonus
  • Experience in driving acquisition, retention, and brand metrics
  • Excellent understanding of test and learn methodology
  • Proven ability in driving creative and content across digital platforms (website, Google, Facebook, Instagram, TikTok) and formats (video/static/animation)
  • Able to translate creative thinking into a clearly defined creative strategy
  • Highly organized, managing multiple campaigns/projects at once
  • Experience leading and getting the most out of agency partners
  • Strong verbal and written communication skills in English, with strong attention to detail
  • Experience in sports marketing or an interest in skiing or sailing sports is a plus

Work Environment:

  • Ability to thrive in a lean, high-growth environment
  • Ability to work well across functions, diverse communities, and different time zones


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