Consumer Experience Manager
2 weeks ago
Job Purpose
The role strives to drive net sales, profit, and market share growth for the category brands through strategic and tactical actions. This includes supervising the 5Ps, ensuring the product portfolio remains relevant through updates and optimizations, and developing customer and retail plans. The role is also responsible for trade marketing promotions, owning the A&P budget, performing category and product analysis, leading digital transformation efforts, and handling the Digital & Marketing Executive. You will work daily with the world's largest and most popular brands, ensuring they come on the market and consumers can continue to get their favorite products.
Key Responsibilities
- Drive net sales, profit, and share of market growth for the category through longer-term strategic and shorter-term tactical actions.
- Develop, implement, and supervise all aspects of the 5Ps.
- Keep the product portfolio up to date and relevant with product introductions and base portfolio optimization based on consumer needs, market trends, and competitive actions.
- Develop customer and retail environment plans in collaboration with customer development.
- Develop, implement, and supervise brand-relevant trade marketing promotions.
- Responsible for the local A&P budget (inc. media choices with NE Hub) with a focus on improving value for all investments.
- Responsible for category and product analysis for the portfolio on Personal care and Home & Fabric care, being the local authority.
- Drive the digital transformation to optimally connect with consumers and shoppers during the entire shopper journey.
Requirements
- Shopper and people-centric focus.
- Establishes links across different organizational levels and functions.
- A well-developed business mindset and willingness to continuously improve in financial literacy.
- Experience in Nielsen, POS data, and Excel is an advantage.
- Preferably strong skills in digital.
- Proficient in English and Norwegian.
- Effective and self-motivated with high working capacity.
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