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4 days ago
Rystad Energy is a leading global independent research and market intelligence company.
We provide high-quality data and thought leadership to empower businesses, governments and organizations to make well-informed decisions.
Job DescriptionThe Senior Account Based Marketing Manager is responsible for supporting the growth goals for the company's largest value clients.
This role involves managing a portfolio of accounts through tailored, dedicated Account Based Marketing plans.
The candidate will work closely with different marketing sub-teams, customer success and commercial teams to ensure success and alignment.
Responsibilities- Develop and Execute ABM Plans: Develop, plan, and execute on initiatives and activities through an Account Based Marketing plan to support a select number of global priority accounts.
- Align Commercial Objectives: Work closely with a dedicated global account team to align and understand the commercial objectives and priorities for their portfolio of accounts.
- Analyze and Report on ABM Activities: Routinely analyze and report on ABM activities to inform future activities and identify areas to scale efforts to the wider marketing team.
- Collaborate with VOC Experts: Collaborate with VOC company experts to utilize customer feedback and incorporate it into activities to inform future decisions.
- Stakeholder Management: Effective stakeholder management to ensure alignment and agreement across the account team, including providing regular performance updates.
- Manage ABM Budget: Manage a dedicated ABM budget to deliver on defined ROI.
- Meet KPIs: Ensure defined KPIs are being met throughout the calendar year.
- Understand Energy Markets: Understand the energy markets and how changes can impact your account's portfolios and how these changes can be incorporated into current marketing activities.
- Identify Venues for Connection: Identify venues to connect with the target audience and work with the Event Manager to ensure Rystad Energy's presence at all applicable external events.
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