Global Energy Account Strategist

4 days ago


Oslo, Oslo County, Norway Rystad Energy Full time

Rystad Energy is a leading global independent research and market intelligence company.

We provide high-quality data and thought leadership to empower businesses, governments and organizations to make well-informed decisions.

Job Description

The Senior Account Based Marketing Manager is responsible for supporting the growth goals for the company's largest value clients.

This role involves managing a portfolio of accounts through tailored, dedicated Account Based Marketing plans.

The candidate will work closely with different marketing sub-teams, customer success and commercial teams to ensure success and alignment.

Responsibilities
  1. Develop and Execute ABM Plans: Develop, plan, and execute on initiatives and activities through an Account Based Marketing plan to support a select number of global priority accounts.
  2. Align Commercial Objectives: Work closely with a dedicated global account team to align and understand the commercial objectives and priorities for their portfolio of accounts.
  3. Analyze and Report on ABM Activities: Routinely analyze and report on ABM activities to inform future activities and identify areas to scale efforts to the wider marketing team.
  4. Collaborate with VOC Experts: Collaborate with VOC company experts to utilize customer feedback and incorporate it into activities to inform future decisions.
  5. Stakeholder Management: Effective stakeholder management to ensure alignment and agreement across the account team, including providing regular performance updates.
  6. Manage ABM Budget: Manage a dedicated ABM budget to deliver on defined ROI.
  7. Meet KPIs: Ensure defined KPIs are being met throughout the calendar year.
  8. Understand Energy Markets: Understand the energy markets and how changes can impact your account's portfolios and how these changes can be incorporated into current marketing activities.
  9. Identify Venues for Connection: Identify venues to connect with the target audience and work with the Event Manager to ensure Rystad Energy's presence at all applicable external events.


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